Unlike many of its competitors, Simplifi is designed to reward users for making progress toward goals, rather than reprimand them for incomplete goals. Simplifi uniquely meets the needs of target customers with a motivational approach and commitment to an ad-free experience that ensures users don't mistake ads for recommendations. "The app helps people lead healthier financial lives and achieve their goals by meeting them where they are on their financial journey and seamlessly incorporating financial management into their lifestyle - without it feeling like a chore." "We built Simplifi to be easy to use, whether at home or on the go, while also offering comprehensive tracking and reporting capabilities," said Eric Dunn, CEO of Quicken. The app's user-friendly design, privacy and security regulations, and live customer support were also highlighted as reasons for being selected. Wirecutter recognized Simplifi's personalized Spending Plan, Watchlists, and Savings Goals as distinguishing features.
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